Pizza chain expands in New York City with savvy franchise partners Suhel Ahmed, Saurabh Desai
Little Caesars will expand in New York City with a new deal with Suhel Ahmed and Saurabh Desai, established franchise leaders in the market. Consummating the deal will mean another 10 locations in the Bronx and upper Manhattan by 2026.
The franchise partners have more than 40 years of restaurant experience combined among them.
Jeremy Vitaro, chief development officer of Little Caesars, noted, “New York City is an iconic pizza market, and we’re eager to bring more of our high-quality, great-value products and fast, convenient ordering options to the city. Convenience is key in a fast-paced city like New York, and our brand’s digital-first offerings—like our Pizza Portal pickup, the first heated, self-serve mobile order pick-up station in the quick service restaurant industry—are ideal for residents there.
Ahmed and Desai operate franchise stores for some of the top QSR brands in the United States across New York City. Their expertise as multi-unit restaurant operators has brought additional confidence to the development agreement.
Vitaro added, “We’re excited to work with Suhel and Saurabh, who have extensive experience developing restaurants in New York City, to help grow our presence in the market.”
In addition to its planned New York City expansion, the pizza QSR chain brand has focused on the Tri-State market. In particular, Long Island, The Hudson Valley, New Jersey, and Connecticut.
“We know how to own and operate a multi-unit franchise business, and we know what brands work in New York City,” said Ahmed. “We chose to franchise with Little Caesars because it has decades of experience as a global pizza chain and because of its recognized value, quality and convenience that revolutionized the pizza industry.”
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