Restaurants, bars tap March Madness for increased traffic

Operators offer special menus, pricing to attract college basketball fans

Chain restaurants and bars are gearing up to attract diners during March Madness. The NCAA tournament has key rounds during the upcoming week. Miller’s Ale House, O’Charley’s and Wings and Rings are notable examples.

Miller’s Ale House will offer a limited-time menu that includes a Big16Burger, for $24.99, and a BBQ Pork Mountain Melt, for $14.99. The melt includes Chipotle BBQ pulled pork, Monterey Jack and cheddar cheeses, applewood smoked bacon, and scallions on a pile of seasoned fries.

The BBQ Pork Mountain Melt goes for $14.99. It features Chipotle BBQ pulled pork, Monterey Jack and cheddar cheeses, applewood smoked bacon, and scallions on a pile of seasoned fries.

Discounted beers are sure to be popular. For example, $9.99 Miller Lite and Coors Lite, and $10.99 Yuengling and Flight by Yuengling will be on tap.



During March 16 and this year’s St. Patrick’s Day, guests at O’Charley’s can take advantage of $10 dine-in only menu options. These include Hand-Battered Fish & Chips, Classic Cheeseburger, O’Charley’s Famous Chicken Tenders & Fries, which are served with honey mustard and fries.

The Nashville, Tenn.-based casual-dining chain also launched promotional discount codes SLAMDUNK and SWEET16. On March 18 and 19, O’Charley’s will extend a 20% discount offer with discount code SLAMDUNK during Round 2. Plus, March 23 to 26, during the Sweet 16 and Elite 8 rounds, guests can use SWEET16 to receive 16% on their online orders.


Wings and Rings

At Wings and Rings, Marketing Director Linsey Case indicated that a special menu will be created in which shareable dishes will be offered as single-sized servings so more guests can enjoy these appetizers. Pretzel bites and buffalo chicken nachos—two of the chain’s most popular bites—are among these starters. In addition, pickle chips and ranchero tots will be resized, too.

Case commented, “It’s a really fantastic selection. Everyone is always ordering the pretzel bites and buffalo chicken nachos, so we knew we had to include those. But we also wanted to introduce items like the ranchero tots to a bigger audience. Those are not the first thing people tend to order, but as soon as they try them, they are hooked.”

She noted that Rings and Wings’ text rewards program has been a slam dunk with its customers. The SMS rewards membership offers many special deals and offers, including a free individual-size starter when guests sign up.

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