Great American Cookies, Marble Slab Creamery enter Puerto Rico with new development deal

Franchisor, parent Fat Brands forges franchise agreement with Conceptos Restaurants LLC

Great American Cookies and Marble Slab Creamery inked a franchise agreement for 10 new co-branded units in Puerto Rico. Fat Brands, the quick-service concepts’ parent, will partner with franchisee Conceptos Restaurants LLC for their debut in the US territory.

The deal calls for the opening of all locations over the next five years. The first two units should open by 2024.

Marble Slab Creamery and Great American Cookies are two established QSR brands. The former innovated within the ice cream space with its frozen slab preparation technique. It also incorporated unlimited mix-ins for customizable combinations.


Meanwhile, Great American Cookies started in 1977, known for conceptualizing the Original Cookie Cake. Likewise, customers have also known the cookie-shop chain for its chocolate chip cookie recipe.

Marble Slab Creamery and Great American Cookies were included in Fat Brands’ 2021 acquisition of franchisor Global Franchising Group (GFG).

“Franchisees like Joezer Serrano Rivera and Brian De Leon at Conceptos Restaurants continue to see the value in building their portfolio within the Fat Brands family,” said Taylor Wiederhorn, chief development officer of Fat Brands. “Not only will they be bringing Great American Cookies and Marble Slab Creamery to the island, they also recently committed to opening 10 new Fatburger and Buffalo’s Express locations over the next five years. We look forward to seeing our presence continue to grow in Puerto Rico, especially with such committed partners.”

Fat Brands owns 17 brands, which represent 2,300 units globally. Round Table Pizza, Fatburger, Marble Slab Creamery, Johnny Rockets, Fazoli’s, Twin Peaks, Great American Cookies, Hot Dog on a Stick, Buffalo’s Cafe & Express, Hurricane Grill & Wings, Native Grill & Wings, Pretzelmaker, Elevation Burger, Yalla Mediterranean and Ponderosa and Bonanza Steakhouses are all part of the Fat Brands family of restaurant concepts.


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