Bonchon teams up with Min Heo for graphic shirt honoring AAPI

San Francisco illustrator’s T-shirt on sale during May to benefit Stop AAPI Hate

Bonchon collaborated with illustrator Min Heo to design a T-shirt for AAPI Heritage Month during May. The Korean fried chicken chain will sell her graphic shirts for $20 to benefit Stop AAPI Hate.

The shirt symbolizes Korean culture, according to the fast casual. A blue tiger among hibiscus flowers is part of an embedding of Korean symbols in the design. Besides, the hibiscus flowers are the national flower of South Korea.

“Tigers are an important part of Korean culture and folklore, representing power and strength, and are often used symbolically in the fight against AAPI hate,” said Heo. “The hibiscus flower is the South Korean national flower (mugunghwa), and the colors are the same as those on the national flag, which I wanted to be represented.” 

Bonchon’s management team aims to spread the joy of Korean comfort food globally; at the same time, brand executives desire to pay tribute to, celebrate and safeguard the AAPI community. 

The graphic shirt will be on sale from May 8 to May 31, with 100% of proceeds for Stop AAPI Hate.

“Bonchon in Korean means my hometown, my roots, and we wanted to celebrate AAPI month by honoring those roots and contributing to a cause that can have a positive impact on the AAPI community,” said Christina Coy, vice president of marketing for Bonchon. “Min Heo did a beautiful job creating a design that is true to Korean heritage, and we’re eager to see our guests wearing the shirts and joining the fight against bias.” 

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