Featured Spidey burger, sundae in participating stores May 15 to June 21 in collab with Sony Pictures
In a collaboration with “Spider-Man: Across the Spider-Verse,” Burger King will release a “Spider-Verse” Whopper. The limited-time menu addition will help promote the release of the Sony Pictures movie June 2. In addition, the QSR chain will roll out a “Spider-Verse” Sundae.
The featured burger and sundae became available May 9 at select stores nationwide. These menu items will be available at all participating BK Stores by May 15, through June 21.
The “Spider-Verse” Whopper comes inside a red bun topped with black sesame seeds. The burger draws inspiration from Spider-Man, noted an announcement. It includes melted Swiss cheese and all the typical Whopper toppings. These include tomatoes, crisp lettuce, mayonnaise, ketchup, pickles, and sliced white onions.
Pat O’Toole, CMO of Burger King North America, commented, “Like the infinite number of universes that can be explored in the next installment of the award-winning Spider-Man franchise, Burger King fans can discover new and exciting ways to customize the “Spider-Verse” menu items. This co-promotion allows us to bring the best of both worlds together, creating countless possibilities for Guests to have it their way and rule their Spider-Verse.”
What’s more, BK customers can customize their “Spider-Verse” Whopper. As an example, crispy bacon can be added.
Moreover, the Miami-based burger chain will introduce the “Spider-Verse” Sundae. It features soft serve ice cream topped with black and red chocolate popping candies.
According to a Burger King statement, “…Spider-Verse will also take over select Burger King restaurant locations across the globe. With interactive designs that place guests and fans inside the action-packed “Spider-Verse” – including an in-dining room and drive thru takeover and “Instagram-able” areas where Guests can immerse themselves in the “Spider-Verse” – the transformed restaurants can be found in New York City (Astoria, Queens), France, United Arab Emirates, Brazil, and others.”
BK guests and industry observers can navigate to the movie’s website here.
“Burger King is an iconic and global brand, making them the perfect partner for our Spider-Verse film,” said Jeffrey Godsick, EVP, global partnerships & brand management and head of location based entertainment, Sony Pictures Entertainment. “Their passion for great creative has led them to come up with fun and imaginative activations that will allow fans to be able to swing into select local Burger King restaurants and immerse themselves in the ‘Spider-Verse.”
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