Recently-signed agreement calls for 22 new units across four territories in Mexico
Jack in the Box signed an agreement for 22 new locations in Mexico. The deal with Augustin Terrazas becomes the first such in Mexico for the QSR chain in over three decades, and will expand the brand across four northern Mexican states.
“We are thrilled to join the Jack in the Box franchise system. We have been operating hotels and family dining concepts for over twenty years and we’ve been looking to add a QSR brand to our portfolio,” said Terrazas.
He suggested the chain met his requirements. These include a “craveable menu, brand awareness, and available territory to grow,” he said.
Terrazas added, “After our first meeting with the senior leadership team, we knew this was the brand for us.”
Furthermore, Jack in the Box and Del Taco will enter Montana and Wyoming. The brands are welcoming this deal to penetrate new markets.
Moreover, Jack in the Box is penetrating Orlando and Arkansas. In addition, it signed new commitments in Hawaii, Tennessee, Missouri, Texas, and California.
Tim Linderman, chief development officer at Jack in the Box, commenting on the brand’s fortified pipeline, said, “We’re excited to announce our expansion into this international market as we continue to expand our footprint in new markets such as Montana and Wyoming,”
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