Burger King launched a revamped tagline and campaign today, following new brand positioning for the QSR brand

Burger King lets ‘You Rule’ tagline shine in brand reboot, campaign

Ads support first campaign in Reclaim the Fame plan; Have It Your Way’ theme song also updated

Burger King launched a revamped tagline and campaign today, following a new brand positioning for the QSR brand. The new tagline, “You Rule,” will be evident as the burger chain launches its “Reclaim the Flame” plan, announced September 9.

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Applebee’s returned its Boneless Wings for $1 with the purchase of any Handcrafted Burger special

Applebee’s returns $1 Boneless Wings, Spooky Sips, Tipsy Zombie

Bourbon Street Mushroom Swiss Burger, Neighborhood Double Burger, Dracula’s Juice added to menu

Applebee’s Neighborhood Grill + Bar returned its $1 Five Boneless Wings with any Handcrafted Burger purchase deal. The casual-dining chain also introduced a Bourbon Street Mushroom Swiss Burger and Neighborhood Double Burger, as part of the offer. Well-timed ahead of Halloween 2022, Applebee’s also brought back Spooky Sips—Tipsy Zombie and Dracula’s Juice.

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National Restaurant Association sends letter to SBA on EIDL relief

SBA should provide relief for economically-challenged restaurant EIDL recipients: Association

National Restaurant Association sends letter to Small Business Administration asking for modifications to program

The topic of relief for restaurants with regard to COVID-19 Economic Injury Disaster Loans (EIDLs) has moved front and center. The National Restaurant Association sent a letter to the US Small Business Administration (SBA) to obtain concessions on relief options for small business operators, including restaurants. In the letter to Administrator Isabella Casillas Guzman, the Association outlined three ways in which the SBA can provide relief to struggling restaurants.

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Bluedot: Restaurant brands can benefit through efficiency in drive-thru...pricing, as well as speeding customers

Consumers seek efficient mobile pickup, fast drive-thrus, deals: Bluedot

75% of consumers seek out deals, offers; 83% are modifying behavior due to inflation

A recently-released report from geofencing and mobile pickup provider Bluedot, which is based on a survey from a 1,635 adults, reveals some of the latest trends for coffee shops and quick-serve restaurants. Restaurant brands can benefit through efficiency in the drive-thru, providing value pricing and offers, as well as speeding customers through the mobile pick-up area in less than four minutes. In addition, customers value sustainability and want restaurants to do more, but not for a premium. The insights from Bluedot’s “The State of What Feeds Us, Volume VII” shed light on meaningful restaurant opportunities.

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Panera Bread will enhance its rewards program and will launch an inaugural MyPanera Week September 29

Panera Bread enhances loyalty program, readies MyPanera Week

Week-long celebration to precede changes to program that will give MyPanera members increased redemption options

Panera Bread will enhance its rewards program and will launch an inaugural MyPanera Week September 29 to celebrate.The week-long celebration will precede the upcoming loyalty program changes in October.

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MOD Pizza promoted Becky Mulligan to chief restaurant officer and named Stephen Blum chief development officer

MOD Pizza promotes Becky Mulligan to chief restaurant officer

Three executives hired; James Holguin promoted to regional vice president, operations

MOD Pizza promoted Becky Mulligan to chief restaurant officer and named Stephen Blum chief development officer. Mulligan fills the newly-created role as the fast-casual pizza chain hires three new executives. According to a company statement, these moves will strengthen the brand in franchising, culinary and operational excellence.

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Marco’s Pizza will add seven stores for Southwest Virginia market expansion in Roanoke and Lynchburg

Marco’s Pizza franchisees to develop Roanoke, Lynchburg markets

Seven-store to help grow Southwest Virginia markets

Marco’s Pizza will add seven stores in the Southwest Virginia markets of Roanoke and Lynchburg thanks to a development agreement with Brandon Hudson and Damion Mason. As franchisees with over five years with Marco’s, they will help ignite this multi-unit expansion over the next two and half years. Overall, Marco’s Pizza is on target with its growth plans, and recently opened its 1100th store and surpassed $1B in annualized systemwide sales.

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IHOP is headed to Qatar as a result of Dine Brands' expanded deal with franchisee Mohamed Makawi

Dine Brands to open IHOP in Qatar with Mohamed Makawi

Development agreement with veteran franchisee, operator will yield four new restaurant openings, with first in Doha

Dine Brands will take IHOP to Qatar as a result of its expanded agreement with franchisee Mohamed Makawi, CEO of Eagles Landing International Restaurants. Four new restaurants will open, including the debut of the brand in the country at Gulf Mall in Doha.

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