75% of consumers seek out deals, offers; 83% are modifying behavior due to inflation
A recently-released report from geofencing and mobile pickup provider Bluedot, which is based on a survey from a 1,635 adults, reveals some of the latest trends for coffee shops and quick-serve restaurants. Restaurant brands can benefit through efficiency in the drive-thru, providing value pricing and offers, as well as speeding customers through the mobile pick-up area in less than four minutes. In addition, customers value sustainability and want restaurants to do more, but not for a premium. The insights from Bluedot’s “The State of What Feeds Us, Volume VII” shed light on meaningful restaurant opportunities.