Rubio’s, Miller’s Ale House, O’Charley’s among restaurants launching value-driven promotions to attract customers as foodservice visits involving deals increase by 8%
Persistent inflation and higher food prices have caused consumers to look for deals. According to data from Circana, the first quarter of 2023 showed a significant increase in the number of customer visits involving food deals at commercial foodservice outlets. Primarily driven by consumers seeking deals and specials, these deal-involved visits rose 8% compared to the prior year.