Market Force released early results from its “2022 Quick Serve Restaurant (QSR) / Fast Casual Study.” The findings demonstrate how 53 top restaurants brands score on Market Force’s Customer Loyalty Index (CLI). The score measures customer satisfaction and how likely these brands’ customers are to recommend a brand.
Evil Genius Beer Company partnered with slider-chain White Castle to develop It Hits Different beer. The limited-edition beer follows a collaboration with Auntie Anne’s, creating the Is Butter a Carb? lager, announced in August.
Smashburger added chicken wings to the menu as football season sets in and special promotion. The better-burger chain offers three wing flavors, ranging from spicy to savory. Available for a limited time, participating locations will offer the made-to-order wings, hand-tossed with BBQ, Scorchin’ Hot or Garlic Rosemary.
Applebee’s Neighborhood Grill + Bar returned its $1 Five Boneless Wings with any Handcrafted Burger purchase deal. The casual-dining chain also introduced a Bourbon Street Mushroom Swiss Burger and Neighborhood Double Burger, as part of the offer. Well-timed ahead of Halloween 2022, Applebee’s also brought back Spooky Sips—Tipsy Zombie and Dracula’s Juice.
US Foods will open a US Foods Chef’Store in St. George Utah this coming February. The new facility, spanning 20,000 square feet, becomes the second such unit in Utah. Chef’Stores create a marketplace of supplies for restaurant operators, food industry professionals, community groups, and at-home chefs.
Subway Restaurants unveiled reformulated soup as part of its cold-weather lineup and a promotion. During October on weekends, the sandwich chain will offer a $1 off discount on the soups.
Levy, a restaurant company and contract foodservice provider to some of the largest US venues, took a minority stake in Boka Restaurant Group, a chef-driven restaurant group. Levy manages the foodservice at 250 venues, including United Center, Wrigley Field, Guaranteed Rate Field, Barclays Center, Mercedes-Benz Stadium, Crypto.com Arena, Levi’s Stadium, and Dodger Stadium.
QSR brands, including Taco Del Mar, Taco Bell and On the Border, are revving up their promotional efforts for National Taco Day, October 4. For the marketing holiday, Taco Del Mar will offer a Golden Taco Ticket promotion on October 4. Also, Taco Bell will activate a special pass for its loyalty members for just $10. Plus, On the Border will extend special offers, including $2 tacos.
Velvet Taco added Michael Pereira as its first-ever chief operating officer (COO). As Pereira joins the “Tribe,” as the hip taco chain calls the team, plans continue for additional locations in South Florida.
Burger King launched a revamped tagline and campaign today, following a new brand positioning for the QSR brand. The new tagline, “You Rule,” will be evident as the burger chain launches its “Reclaim the Flame” plan, announced September 9.
