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Category: Beer, Wine and Spirits News

Grey Goose CMO Barcardi Limited: Eatery Pulse

Patrón Spirits CMO tapped as concurrent chief marketer for Grey Goose portfolio

Bacardi Limited announced that Lee Applbaum, Patrón Spirits chief marketing officer, has been tapped to also be the global head of Grey Goose vodka. With the added responsibilities, and as the chief architect of global marketing for Grey Goose, he will be adding brand equity, architecture, positioning, advertising, creative, brand communications, experiential, packaging and strategic direction of innovation and product creation. Applbaum is now CMO for both Patrón Spirits and the Grey Goose brand portfolio.