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Category: Restaurant Marketing

Orange Leaf Veterans Day: Eatery Pulse Streem
PARTY By Taco Bell Eatery Pulse Streem

Taco Bell introduces PARTY by Taco Bell group dining, party kits

Taco Bell has introduced its own group dining program at select restaurants, “PARTY by Taco Bell.” This program, which runs through December 22, seamingly as a test, will allow patrons to reserve tables that include a Taco Bell Party Decor Kit for up to 10 guests to celebrate special occasions.... Where are the PARTY by Taco Bell participating locations?

IHOP Adds Innovative Packaging: Eatery Pulse Streem

Protecting a restaurant brand while engaging 3rd party delivery-service providers

Consumers are enjoying restaurant food in the comfort of their own homes and their places of work. Restaurant chains have focused on delivery and takeout as a way to capture the upside of this trend. According to Melissa Wilson of restaurant consulting firm, Technomic, appearing in April at the Restaurant Leadership Conference in Phoenix, restaurant delivery is expected to grow by 12 percent. ..In fact, several high-profile announcements during the summer have highlighted the importance of delivery to restaurant chains. Chipotle, Naf Naf Grill, California Pizza Kitchen, Shake Shack, and Applebee’s...

Burger King Halloween Nightmare King: Eatery Pulse

QSR chains amp up promotions during Halloween 2018 season

Quick-service restaurant chains are amping up their promotions and limited-time offerings during the Halloween season. Burger King is introducing a nightmarish burger called the Nightmare KIng, intended and “clinically proven” to induce increased nightmares. The Nightmare King sandwich contains a quarter-pound flamed-grilled beef patty, 100-percent white meat crispy chicken fillet, melted cheese, thick-cut bacon, mayo and onions on a glazed green sesame seed bun.

ezCater creates Chief Sales Officer Chief Strategy roles: Eatery Pulse Streem

ezCater bolsters executive team, naming new chief strategy, chief sales officers

ezCater is bolstering is executive suite with new hires after a $100M Series D round of financing. It has named James Rosenstock as chief strategy officer, while tapping Mike O’Hanlon for the ezCater chief sales officer role. The company is quickly positioning itself for growth. This follows the acquisition of Paris-based GoCater. As chief strategy officer, Rosenstock will lead financial, international and corporate development for ezCater.

Restaurant marketing to Gen Z: Eatery Pulse Streem

Restaurant marketers seek to understand Gen Z: Best practices

Embracing and understanding this next generation of consumer, Gen Z, is important to restaurateurs and restaurant companies across the United States. After all, this is the generation that spends the most of their hard-earned dollars on food prepared outside the home. According to a Piper Jaffray… 24 percent of Gen Z spending is on food. This is the generation that is seeing its maturation occur in a rapidly changing world.

ezCater new Chief People Officer: Eatery Pulse Streem

ezCater taps Janine Allo as first chief people and culture officer

ezCater announced a new Human Resources executive to support the growth of the rapidly-rising business catering marketplace on the heels of its acquisition of Paris-based Go Cater, a corporate catering ordering and spend-management platform. Janine Allo has been named Chief People and Culture Officer. She comes to ezCater with 25 years of experience helping organizations grow in a changing environment. Allo was recently VP of Global Talent at Flex International, and there she helped the company grow amid a transformation and rebranding initiatives.

Macaroni Grill Logo - Eatery Pulse

Macaroni Grill introduces new brunch menu, brunch drinks

omano’s Macaroni Grill continues to build on its sales momentum with a new brunch menu, on the heels of launching its Mix and Match and Unlimited Soup lunch specials. The new brunch menu was communicated through an email blast to customers in late July. The new Macaroni Grill brunch menu is being served until 4 p.m. each Saturday and Sunday. Diners can get a jump on weekend brunch on Sundays, when the Italian-style chain is opening at 10 a.m.

National Cheesecake Day Cinnabon Cheesecake Factory Cheesecake: Eatery Pulse

Cheesecake Factory celebrates National Cheesecake Day with half-price promotion, two decadent new flavors

The Cheesecake Factory announced a promotion during National Cheesecake Day, which is celebrated Monday July 30. For its guests dining in (only), the chain will offer half-price slices at all of its restaurants across the country. All 197 restaurants in the United States will be participating in the celebration, and guests are getting their shot at any one of over 30 flavors. Additionally, Cheesecake Factory is debuting two new cheesecake varieties: Very Cherry Ghirardelli Chocolate Cheesecake and Cinnabon Cinnamon Swirl Cheesecake.