Restaurant chains offer up free food on Veterans Day to active, retired military
Restaurant chains are showing goodwill as they look to attract veterans and their families the 2018 Veterans Day weekend. Orange Leaf Yogurt is providing free frozen yogurt to active and retired military at participating stores. The nearly-200-unit chain is providing a coupon online for this offer on its website. At Ruby Tuesday, all military personnel will enjoy a free appetizer... military personnel will receive a free entree at California Pizza Kitchen from a special Veterans Day menu November 11.
Taco Bell introduces PARTY by Taco Bell group dining, party kits
Taco Bell has introduced its own group dining program at select restaurants, “PARTY by Taco Bell.” This program, which runs through December 22, seamingly as a test, will allow patrons to reserve tables that include a Taco Bell Party Decor Kit for up to 10 guests to celebrate special occasions.... Where are the PARTY by Taco Bell participating locations?
Protecting a restaurant brand while engaging 3rd party delivery-service providers
Consumers are enjoying restaurant food in the comfort of their own homes and their places of work. Restaurant chains have focused on delivery and takeout as a way to capture the upside of this trend. According to Melissa Wilson of restaurant consulting firm, Technomic, appearing in April at the Restaurant Leadership Conference in Phoenix, restaurant delivery is expected to grow by 12 percent. ..In fact, several high-profile announcements during the summer have highlighted the importance of delivery to restaurant chains. Chipotle, Naf Naf Grill, California Pizza Kitchen, Shake Shack, and Applebee’s...
QSR chains amp up promotions during Halloween 2018 season
Quick-service restaurant chains are amping up their promotions and limited-time offerings during the Halloween season. Burger King is introducing a nightmarish burger called the Nightmare KIng, intended and “clinically proven” to induce increased nightmares. The Nightmare King sandwich contains a quarter-pound flamed-grilled beef patty, 100-percent white meat crispy chicken fillet, melted cheese, thick-cut bacon, mayo and onions on a glazed green sesame seed bun.
ezCater bolsters executive team, naming new chief strategy, chief sales officers
ezCater is bolstering is executive suite with new hires after a $100M Series D round of financing. It has named James Rosenstock as chief strategy officer, while tapping Mike O’Hanlon for the ezCater chief sales officer role. The company is quickly positioning itself for growth. This follows the acquisition of Paris-based GoCater. As chief strategy officer, Rosenstock will lead financial, international and corporate development for ezCater.
Restaurant marketers seek to understand Gen Z: Best practices
Embracing and understanding this next generation of consumer, Gen Z, is important to restaurateurs and restaurant companies across the United States. After all, this is the generation that spends the most of their hard-earned dollars on food prepared outside the home. According to a Piper Jaffray… 24 percent of Gen Z spending is on food. This is the generation that is seeing its maturation occur in a rapidly changing world.
