Restaurant data is helping chains grow. There are several high-impact uses: to analyze data to customize the guest experience, to create offers and marketing campaigns with a higher value proposition, to understand social sentiment and to learn from such feedback using text data analysis, and to create predictive analysis to create better food delivery experiences for customers. Predictive analysis, social sentiment… tools in restaurant data.
Restaurant chains are showing goodwill as they look to attract veterans and their families the 2018 Veterans Day weekend. Orange Leaf Yogurt is providing free frozen yogurt to active and retired military at participating stores. The nearly-200-unit chain is providing a coupon online for this offer on its website. At Ruby Tuesday, all military personnel will enjoy a free appetizer... military personnel will receive a free entree at California Pizza Kitchen from a special Veterans Day menu November 11.
Taco Bell has introduced its own group dining program at select restaurants, “PARTY by Taco Bell.” This program, which runs through December 22, seamingly as a test, will allow patrons to reserve tables that include a Taco Bell Party Decor Kit for up to 10 guests to celebrate special occasions.... Where are the PARTY by Taco Bell participating locations?
Consumers are enjoying restaurant food in the comfort of their own homes and their places of work. Restaurant chains have focused on delivery and takeout as a way to capture the upside of this trend. According to Melissa Wilson of restaurant consulting firm, Technomic, appearing in April at the Restaurant Leadership Conference in Phoenix, restaurant delivery is expected to grow by 12 percent. ..In fact, several high-profile announcements during the summer have highlighted the importance of delivery to restaurant chains. Chipotle, Naf Naf Grill, California Pizza Kitchen, Shake Shack, and Applebee’s...
Quick-service restaurant chains are amping up their promotions and limited-time offerings during the Halloween season. Burger King is introducing a nightmarish burger called the Nightmare KIng, intended and “clinically proven” to induce increased nightmares. The Nightmare King sandwich contains a quarter-pound flamed-grilled beef patty, 100-percent white meat crispy chicken fillet, melted cheese, thick-cut bacon, mayo and onions on a glazed green sesame seed bun.
ezCater is bolstering is executive suite with new hires after a $100M Series D round of financing. It has named James Rosenstock as chief strategy officer, while tapping Mike O’Hanlon for the ezCater chief sales officer role. The company is quickly positioning itself for growth. This follows the acquisition of Paris-based GoCater. As chief strategy officer, Rosenstock will lead financial, international and corporate development for ezCater.
Embracing and understanding this next generation of consumer, Gen Z, is important to restaurateurs and restaurant companies across the United States. After all, this is the generation that spends the most of their hard-earned dollars on food prepared outside the home. According to a Piper Jaffray… 24 percent of Gen Z spending is on food. This is the generation that is seeing its maturation occur in a rapidly changing world.