Weekly redemption offered for any size fries
Burger King enhanced its Royal Perks with free fries for the rest of the year. BK Royal Perks members can redeem a free order of fries each week until the end of the year.
Restaurant Loyalty Programs
IHOP rolls out International Bank of Pancakes loyalty program
Strong roster of athletes, artists, influencers help celebrate launch of rewards initiative
IHOP rolled out its International Bank of Pancakes loyalty program. The family-dining chain enlisted athletes, artists and influencers to promote the debut of IHOP’s rewards initiative. Award-winning Actress and Comedian Niecy Nash, Pro Football Hall of Famer Emmitt Smith, Gymnast Influencer and Poet Katelyn Ohashi, joined by additional social media influencers, will help spread the news.
IHOP features new loyalty program, ‘Let’s Put a Smile on Your Plate’ campaign
New campaign launches as pancake chain introduces agency of record, Pereira O’Dell
IHOP introduced “Let’s Put a Smile on Your Plate,” a new campaign in collaboration with Pereira O’Dell, its recently-selected, creative agency of record. The official launch will take place on April 11. New ad spots will appear on linear OTT television for 30 and 15 seconds each. Pereira O’Dell will manage all creative agency record duties from strategy to campaign work.
My Rewards loyalty program launched for Carl’s Jr, Hardee’s
Following industry trends, CKE launches loyalty, promoted with Double Stars through May
Carl’s Jr and Hardee’s launched the My Rewards loyalty program. The newly-introduced My Rewards comes on the brand apps that were introduced by CKE Restaurants, the parent company.
Qdoba Mexican Eats launches new, more compelling rewards program
New revamped Qdoba rewards program to offer two different levels of loyalty membership
Qdoba Mexican Eats launched a new, revamped rewards program effective Feb 17, 2022. All members can earn one point for every dollar spent. A total of 125 points leads to one free entree.
Torchy’s Tacos Junkies Rewards Club with free Torchy’s Queso for Life giveaway debuts
Chance to win Body by Queso free merch also part of loyalty celebration, sweepstakes
The Torchy’s free Queso for Life giveaway and Taco Junkies Rewards Club debuted in January. New loyalty members making a purchase in January will have a chance of winning one of 2,022 prizes. Taco Junkies Rewards Club members can also win free Body By Queso merch and free tacos in the Body by Queso Sweepstakes.
Burger King enhances its Royal Perks customer loyalty program
Burger chain notes 80 percent of members likely to recommend the program
Burger King has expanded its loyalty program, Royal Perks. The move is aimed at making it easier for customers to earn and redeem rewards. Customers will be able to earn crowns, which are Burger King’s equivalent of loyalty points, on the BK app, on its website and in BK restaurants.
MyMcDonald’s Rewards launches nationwide with World Famous Fan Contest
QSR marks national unveiling of loyalty program with free medium fries offer
McDonald’s expanded its MyMcDonald’s Rewards program nationwide, celebrating the launch July 13 with free fries. The national rollout takes the quick-serve giant’s loyalty program beyond regional testing. The free medium fries offer will take place on the 13th, National French Fry Day, which McDonald’s will make its own, renaming it World Famous Fan Day.
Popeyes debuts customer loyalty program
Chain promotes launch with Fam meal for rewards members
Popeyes launched its much-anticipated loyalty program. Through Popeyes Rewards, customers of the QSR chicken chain will access exclusive deals, celebrations, member experiences, branded gear while earning and redeeming points for fan-favorite menu items.
Burger King tests BK Royal Perks rewards program
Loyalty platform to test in five markets during 2021
Burger King launched a test of its upcoming rewards program, Royal Perks. The beta will test in Los Angeles, Long Island, Miami, New Jersey, and New York City this year. Burger King has been evolving its guest digital experience with personalized offers and features that cover mobile order, payment and timed-order release.