Marketers have long embraced reward programs to engage customers + encourage increased order spend

Restaurant chains find that loyalty marketing pays dividends

Enterprises see loyalty programs increasing revenue, competitiveness in digital arena

Marketers have long embraced reward programs to engage customers and encourage increased order spend and frequency. Restaurant chains are seeing the value of loyalty first-hand in the context of the digital ordering explosion. A number of brands have recently launched or revamped loyalty programs in recent months, including Burger King (improved), Velvet Taco (launched), and IHOP, which rolled out its International Bank of Rewards.

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QSRs and C-stores, like Zaxby’s, Wingstop and 7-Eleven

QSRs, C-stores promote offers during National Chicken Wing Day

Zaxby’s, Wingstop, 7-Eleven create launch special offers; some reside exclusively in app

QSRs and C-stores, like Zaxby’s, Wingstop and 7-Eleven, will use National Chicken Wing Day 2022 to promote their wing offerings as they also extend special deals. Zaxby’s launched a Buy One, Get One (BOGO) Boneless Wing Meal offer for those ordering on the Zaxby’s app.The Zaxby’s Boneless Wing Meal serves up five boneless wings tossed in customers’ choice of sauce, Texas Toast, crinkle fries and Ranch sauce.

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Brinker International named George Felix CMO of Chili’s Grill + Bar

Brinker names George Felix Chili’s CMO

Former Tinder CMO also worked at P&G, Yum Brands

Brinker International named George Felix chief marketing officer, Chili’s Grill + Bar. In his new role, Brinker indicated Felix would provide the oversight, leadership and vision for all marketing programs and initiatives of the 1,600-unit casual-dining chain. The new Chili’s CMO will assume his new role July 21.

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O’Charley’s Restaurant + Bar has relaunched its Tastes O’Summer menu in 2022

O’Charley’s Restaurant + Bar launches Tastes O’Summer menu options

All-new Chicken Tender Nachos, Whiskey BBQ Tenders & Shrimp, Bayou Tenders & Shrimp featured entrees, part of Tastes O’Summer

O’Charley’s Restaurant + Bar has launched its Tastes O’Summer menu, including Bone-In Pork Chop and Smothered Chicken Breast. For $14.99 via the pick-two menu, guests of the chain will pick two items with two sides. O’Charley’s also rolled out all-new Chicken Tender Nachos, Whiskey BBQ Tenders & Shrimp and Bayou Tenders & Shrimp.

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Zaxby’s named Patrick Schwing chief marketing and strategy officer

Zaxby’s names Patrick Schwing chief marketing and strategy officer

New Zaxby’s marketing chief to bring ‘consumer-inspired innovation, empower teams to be ‘bold, creative, agile’

Zaxby’s named Patrick Schwing chief marketing and strategy officer. Schwing, charged with overseeing the Zaxby’s brand experience, comes from Inspire Brands, where he was most recently serving as chief marketing officer for Arby’s. In addition, he held the role of president of the Franchise Association.

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The National Restaurant Association’s Restaurant, Hotel-Motel Show 2022 will take place May 21-24, 2022 at McCormick Place in Chicago

2022 National Restaurant Show in Chicago adds 500 new exhibitors

Winsight readies show, taking place May 21-24 at its home in McCormick Place

The National Restaurant Association’s Restaurant, Hotel-Motel Show 2022 will take place May 21-24, 2022 at McCormick Place in Chicago. The show host, Winsight Exhibitions, is readying a national foodservice event with more than 500 new exhibitors creating a total of 1,000 exhibitors.

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