Order-ahead, branded concept debuts as chain tests delivery-only ghost kitchens nationwide
Panera Bread opened its first Panera To Go store, which offers the chain’s Rapid Pick-Up and Delivery orders only, in Chicago. This is the first of three To Go stores, where customers order ahead on Panera’s website or app only, slated to debut. The digital-only unit reduces the front of house, but maximizes space for delivery drivers and customers picking up orders from Rapid Pick-Up and Panera Delivery shelves.