Traffic growth boosts U.S. comp by 6 percent
Starbucks had an impressive quarter to start the fiscal year, capitalizing on investments in technology, continued new store growth, and a variety of formats and beverages. Central to its success is Starbucks’ use of technology and insight into customer data en route to a global comparable store sales increase of 5 percent during 1Q 2020. U.S. comparable sales were up by 6 percent, with transactions growing 3 percent. On the international front, comparable sales grew by 1 percent, with average check increasing 2 percent, and transactions down 1 percent.