Quick-service restaurant chains are amping up their promotions and limited-time offerings during the Halloween season. Burger King is introducing a nightmarish burger called the Nightmare KIng, intended and “clinically proven” to induce increased nightmares. The Nightmare King sandwich contains a quarter-pound flamed-grilled beef patty, 100-percent white meat crispy chicken fillet, melted cheese, thick-cut bacon, mayo and onions on a glazed green sesame seed bun.
Sonic has introduced the new Classic and Spicy Footlong Philly cheesesteaks for a limited time. The Classic is a combination of grilled steak and onions, topped off with a cheese sauce and nestled in a Sonic fluffy bun. Those seeking more "heat," will opt for the Spicy Footlong Philly with extra zing provided by the jalapeños and Baja sauce.
Bojangles’ has brought back the Pork Chop Griller Biscuit as a limited-time offering... The breakfast sandwich is popular with the chain’s fans and nestles a grilled pork chop between a Bojangles’ signature buttermilk biscuit... Guests can order the Pork Chop Griller Biscuit LTO as a combo with Bo-Tato Rounds...
The ink was still drying on the acquisition of Jamba Juice by Focus Brands, a wholly-owned Roark Capital subsidiary, when Inspire Brands, another Roark subsidiary, announced its agreement to acquire Sonic in a transaction valued at $2.3B. Inspire Brands is the parent of restaurant chains Arby’s, Buffalo Wild Wings and Rusty “R” Taco.
Buffalo Wild Wings new president is Lyle Tick, a marketer, advertiser and merchandise executive with a deep repertoire across several retail brands and marketing agencies. Parent company Inspire Brands made the announcement... after the acquisition of Buffalo Wild Wings by Arby’s Restaurant Group, closely-held by Roark Capital at the time. 1,200-unit Buffalo Wild Wings and the Atlanta-based Inspire Brands executive team are looking for a big turnaround
Fans of the Carolina Panthers are winning big this football season with a Krispy Kreme Doughnuts promotion. The chain is offering guests in the Carolinas a dozen Original Glazed Doughnuts for $5.99 (coffee not included) the Monday after a Carolina win, representing a discount of about 25 percent. The Panthers win on September 9 against the Dallas Cowboys (16-8) sealed the first deal today for fans in South and North Carolina.
Sonic Drive-In has added a limited-time lineup of lighter-sized breakfast sandwiches to keep its customers on the move. The new Breakfast Slingers start at just $1.49 and 250 calories... Breakfast Slingers come in three options that are served on a buttery, brioche bun: egg and melted cheese and also either crispy bacon or savory sausage.