Taco Bueno returned its Hickory slow-smoked brisket as part of a Brisket Menu Lineup

Taco Bueno features Brisket Menu Lineup

Taco-shop QSR chain to feature brisket in tacos, nachos, quesadillas, and queso

Taco Bueno returned its Hickory slow-smoked brisket to stores as part of a Brisket Menu Lineup. The limited-time addition will be featured in the form of tacos, nachos, quesadilla, and queso. These items can be ordered a-la-carte or as a combo meal.

Read more

Marketers have long embraced reward programs to engage customers + encourage increased order spend

Restaurant chains find that loyalty marketing pays dividends

Enterprises see loyalty programs increasing revenue, competitiveness in digital arena

Marketers have long embraced reward programs to engage customers and encourage increased order spend and frequency. Restaurant chains are seeing the value of loyalty first-hand in the context of the digital ordering explosion. A number of brands have recently launched or revamped loyalty programs in recent months, including Burger King (improved), Velvet Taco (launched), and IHOP, which rolled out its International Bank of Rewards.

Read more

McDonald’s named Brian Rice executive vice president (EVP) and global chief information officer (CIO)

McDonald’s names Brian Rice EVP, global CIO

Former Cardinal Health, Kellogg executive joins QSR’s senior leadership team

McDonald’s named Brian Rice executive vice president (EVP) and global chief information officer (CIO). Rice will join the Global SLT (Senior Leadership Team) and report to Chris Kempczinski, McDonald’s CEO.

Read more