Enterprises see loyalty programs increasing revenue, competitiveness in digital arena
Marketers have long embraced reward programs to engage customers and encourage increased order spend and frequency. Restaurant chains are seeing the value of loyalty first-hand in the context of the digital ordering explosion. A number of brands have recently launched or revamped loyalty programs in recent months, including Burger King (improved), Velvet Taco (launched), and IHOP, which rolled out its International Bank of Rewards.