Burger King has expanded its loyalty program, Royal Perks. The move is aimed at making it easier for customers to earn and redeem rewards

Burger King enhances its Royal Perks customer loyalty program

Burger chain notes 80 percent of members likely to recommend the program

Burger King has expanded its loyalty program, Royal Perks. The move is aimed at making it easier for customers to earn and redeem rewards. Customers will be able to earn crowns, which are Burger King’s equivalent of loyalty points, on the BK app, on its website and in BK restaurants.

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Burger King tests BK Royal Perks rewards program

Loyalty platform to test in five markets during 2021

Burger King launched a test of its upcoming rewards program, Royal Perks. The beta will test in Los Angeles, Long Island, Miami, New Jersey, and New York City this year. Burger King has been evolving its guest digital experience with personalized offers and features that cover mobile order, payment and timed-order release.

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