Buffalo Wild Wings, part of Inspire Brands Restaurant Group, named Rita Patel chief marketing officer. She will assume her responsibilities effective September 14. Reporting to Lyle Tick, president of Buffalo Wild Wings, she will take on the brand’s digital innovation efforts, menu development and brand experience.

Buffalo Wild Wings names Rita Patel CMO effective September 14

Target Corporation VP lands at Buffalo Wild Wings

Buffalo Wild Wings, part of Inspire Brands Restaurant Group, named Rita Patel chief marketing officer. She will assume her responsibilities effective September 14. Reporting to Lyle Tick, president of Buffalo Wild Wings, she will take on the brand’s digital innovation efforts, menu development and brand experience. Patel comes from Target, where she currently serves as vice president, spearheading brand management initiatives.

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Lyle Tick New President of Buffalo Wild Wings: Eatery Pulse Streem

Inspire Brands taps new president for Buffalo Wild Wings

Lyle Tick picked to lead chicken-wing chain

Buffalo Wild Wings’ new president is Lyle Tick, a marketer, advertiser and merchandise executive with a deep repertoire across several retail brands and marketing agencies. Parent company Inspire Brands made the announcement today. Inspire was formed this February after the acquisition of Buffalo Wild Wings by Arby’s Restaurant Group, closely-held by Roark Capital at the time. 1,200-unit Buffalo Wild Wings and the Atlanta-based Inspire Brands executive team are looking for a big turnaround at the wings and sports bar chain, which saw its CEO depart in June of 2017 amid a proxy battle while the company was public.

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