Brand, store refreshes point to chicken chain’s ‘Modern Renaissance‘
Popeyes is going through an evolution in design, culinary approach and marketing. According to the QSR chicken chain, it is going through a “Modern Popeyes Renaissance.” The Popeyes Chicken Sandwich has segued the 48 year-old chain into the next chapter of growth. For sure, the sandwich has been a darling, helping lift interest in the brand and earning the chain respect among a cadre of new followers. With only 3,300 restaurants across the globe, Popeyes remains under-penetrated in several domestic and international markets.