“Consumer behavior has changed, so brands must continue to innovate around contactless - it’s not just a short term trend, it is here to stay,” noted Rakuten Ready. Among QSRs, Chipotle’s 1:54 time was the best

For restaurant chains, time is of the essence amid a pandemic: Eatery Pulse Streem

A time study shows winners, losers, significance of order-ahead execution

The health crisis has elevated the interaction between restaurants and their customers. First, by and large, consumers are expecting restaurants to adopt safety measures, including the distancing of tables and restricting the number of diners. In September, a growing number of consumers wanted these measures in place, indicating there was a greater penchant for practices that safeguard customers and staff.

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According to an annual assessment by Rakuten Ready in its “2020 Time Study”, order-head pickup efficiency has become increasingly important in today’s time-starved and pandemic-concerned world. While the results were a bit surprising this year, QSR was the only segment that maintained top time ratings

Chipotle, Starbucks best in order-ahead wait times: Rakuten 2020 Time Study

Chipotle tops QSR order-ahead in-store pickup category

According to an annual assessment by Rakuten Ready in its “2020 Time Study”, order-head pickup efficiency has become increasingly important in today’s time-starved and pandemic-concerned world. While the results were a bit surprising this year, QSR was the only segment that maintained top time ratings. The study examines the wait times among several restaurant chains juxtaposed against customer satisfaction scores. This year, Rakuten Ready added a new casual-dining segment for assessment and evaluation.

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Rakuten Ready Study shows why two minutes in order ahead is so critical to restaurants wanting repeat business.

Study shows how important a two-minute wait is for order-ahead

Data from Rakuten Ready ties two-minute marker to loyalty, repeat business

Two minutes may be one of the most important blocks of time restaurants and retailers should heed in the coming decade. Why? Because two minutes make the difference between a customer’s satisfaction or disappointment with their order-ahead experience. Two minutes will determine whether a customer decides to make repeat visits at the same restaurant or consider the competition, instead. These are findings of a recent Rakuten Ready study.

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