Sonic Drive-In released a new Cheesecake Blast and Strawberry Cheesecake Blast. Both limited-time additions to the Blast lineup swirl-blend creamy cheesecake and buttery graham cracker pieces together into Sonic’s Real Ice Cream for a layered cheesecake look.
Sonic Drive-In rolled out new, limited-time Extra-Long Ultimate Cheesesteaks that feature the chain’s golden Tots (tater tots). The new menu item combines the seasoned steak with grilled onions, topped with cheddar cheese, zesty cheese sauce and Sonic’s golden Tots, in an “extra-long” bun.
Sonic Drive-In added edible cookie dough to the menu. The quick-service chain unveiled the Big Scoop Cookie Dough Blast and Big Scoop Cookie Dough Sundae. Starting at $2.99, customers can indulge in these cookie dough flavors. The Blast is a thick, combination of ice cream and chocolate chip cookie dough pieces for those on the go.
Sonic Drive-In is readying a new restaurant in Alaska at 2100 East Parks Highway—its first in the state. Sonic is partnering with Larry Clark, a resident of Wasilla, and local business owner and developer Cameron Johnson. Sonic’s service system is known for its drive-in experience and quick service from the carhop. The new restaurant in Wasilla will have a double drive-thru, an indoor dining room, and drive-in stalls.
Sonic is now part of the Roark Capital portfolio of restaurant companies with Inspire Brands finalizing its acquisition of the $2.3B deal for the quick-service drive-in chain. Inspire Brands is led by Paul Brown and Sonic will be led by Claudia San Pedro, serving as Sonic president, announced post-acquisition agreement.
