The chicken sandwich wars appear to be endless as Zaxby’s Signature Sandwich debuts for a limited time. The Athens, Ga.-based fast-casual chain launched its own fried chicken sandwich

Limited-time Zaxby’s Signature Sandwich debuts in select markets

Fast casual takes regional approach to culinary warfare

The chicken sandwich wars appear to be endless as Zaxby’s Signature Sandwich debuts for a limited time. The Athens, Ga.-based fast-casual chain launched its own fried chicken sandwich, hoping to extend the battle and mark its own place in the coveted competition. Wendy’s, Church’s Chicken and now Zaxby’s have become the latest limited-service chains to upgrade or release their own version of the fried chicken staple, now a prized item on many menus.

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